HOWTO: Test Your Email Marketing Campaigns
Have you ever sent an email marketing campaign only to discover it looks like crap when it lands in the recipients inbox?
Would it surprise you to learn that the greater majority of companies (from small to very very large)… Continue reading
Simon Sinek: How great leaders inspire action
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until… Continue reading
Women’s Lib was a Blue Ocean Waiting to Happen
Remember the traditional style Christian vows? The man would promise to love, honour, and cherish. The woman would promise to love, honour, and obey. Regardless of your standpoint, the words spoken and commitments given have changed for ever.
Now check… Continue reading
Freedom suffers thanks to closet sex workers
Every time some out of control judge or politician (let’s face it that’s most of them) takes it upon them self to make a pathetic ruling or push through some ridiculous legislation, our freedom is reduced a little more. Regrettably… Continue reading
Freedom goes further down the gurgler
20 years on, different continent, different circumstances, same old story. Australians need to wake up and smell the stench of over-regulated bureaucracy that is killing freedom in this country. Marius Müller Westerhagen said it well back in the 80′s in… Continue reading
Nine Key Points of Blue Ocean Strategy (BOS)
I am often asked what is Blue Ocean Strategy or what is a Blue Ocean Strategist. The most effective way to explain this is to take you directly to the source at www.blueoceanstrategy.com and offer the following nine key points… Continue reading
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