Among the plethora of email pitches this morning in my inbox was one that claimed their USP was “On-time Delivery with Quality and Cost Effectiveness”. I cringed, made a mad dash for caffeine and deleted without reading. For most people I probably don’t need to say this as you are already nodding in unison, so let’s hold hands and say it together “On-time Delivery with Quality and Cost Effectiveness do not make a USP”. It does demonstrate a company that doesn’t understand that such features are less than the price of entry for business today, even in an industry that Continue Reading
Blue Ocean Strategist, Business Building, Business Planning, homeposts, homeslider, Marketing, Service & Value, Unique Selling Point, and Working on your business. Business, Business Planning, cost effectiveness, costs management, Differentiate, Marketing, On time delivery, quality of service, Unique Selling Point, USP, and Value.
Stop pitching me and start your approach by asking yourself how you can add value to me before you reach out. I receive pitches daily from people peddling their services and wares. Nothing wrong with marketing your stuff, its the mechanism by which we spread our message. Just chose your marketing method, respectively platform, to suit the audience, or as my father once told me you cut the cloth to suit the man … no he wasn’t a tailor. My outlook on this and what I practice is simple. If making a one on one approach, even to someone with Continue Reading
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Lynda Dyer – Founder Mind Power GlobalBest Selling Author, NLP Master Trainer, Advice from How To Series A ABOUT The How To Series A Lynda Dyer’s How To Series will pull back the curtain on the most important thing you can do to help you achieve whatever it is you want to accomplish in your life… …and that’s helping you become a better you, a more focused you, a person who can finally convert all of those ideas you have, and channel it into a laser beam of energy that will help you direct your attention with a discipline and Continue Reading
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Contrary to popular thinking, being in your comfort zone is one of the best things you can be and do, whether in business or personal endeavours. Too often people say that you need to break out of your comfort zone in order to excel, when what these people really mean is that you need to stop your habitual bad practices and behaviours. What they mean to tell you is that in order to be, do, and have something different you should reject your pre-conditioning and programming; and further that you should adopt a new path that is truly aligned with Continue Reading
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So often we hear motivational speakers, consultants, coaches and others suggesting you need to think outside the box. The reality is that the box is a myth. You don’t need to think outside the box you need to realise there is no box and rip down the façade of thoughts and programming that caused you to believe there was one. The box is simply a representation of your limiting beliefs, the thoughts and programming of your past and/or the active intervention of others with their thoughts and programming who would seek to impose their limitations on you. Your limiting beliefs are already Continue Reading
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Strategy is an undetailed plan of action to be implemented over a broadly defined period of time with the intention of achieving a defined (sometimes high-level) goal. In other words, you want to move your business from A to B within X amount of time and decide you will achieve this through several high-level areas of activity. But what about the people who will implement the strategy and perform the various activities, general and detailed, to help you achieve your goals? Where do they factor into the strategy equation? The answer is that in most businesses they don’t. The reason Continue Reading
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Many SME’s have huge potential to grow into a big business. However the majority never achieve more than average results in the small business environment. Whilst the quality of the product or service and the skills of the founder are important, what makes the biggest difference is the ability of the owner to think like a large enterprise. The most fundamental way this is expressed is in the owner’s ability, and often discipline, to stop working ‘in’ the business and start working ‘on’ the business. Most small business owners are like politicians. They have some grand scheme of the world Continue Reading
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I made a startling discovery the other day as I reviewed my sent items and looked through my email archives. We’ve all heard the concept that you become a product of your environment, and that your income will be the average of your five closest friends; or is it business associates? Revenue had taken a bit of a dip in recent months and I was contemplating why. This wasn’t the reason I went searching through my email program. It simply struck me, as I looked at the recipients, the number of email threads with specific people, and the number of Continue Reading
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By using Blue Ocean Strategy innovative start-ups can identify market spaces that have no competition, and in doing so render their traditional industry competition irrelevant. The basic premise of Blue Ocean Strategy is that every market can be segregated into both a red ocean and a blue ocean. Red oceans are consensus driven; more specifically a consensus that defines a default customer, the vendors and their expected behaviours and characteristics, and the type of product the market has to offer. You end up with a situation where everyone is doing the same thing with the same stuff, selling it to Continue Reading
I’ve discussed these elements before in other articles but a recent stream of questions from people in my network has prompted me to reiterate these points in a more summarised way and all in one place … eh … blog. I trust this blog will help you to establish a value for a Family Office database resource you are considering purchasing, and also hope that as you explore family office databases you will quickly learn what makes them worth acquiring or not. More specifically I hope to provide in this summary basic insights into how to value specific Family Office lists Continue Reading
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Last month I was asked to present to a group of investment fund managers. The topic was how to leverage social business marketing so I did a little digging and found that besides a large amount of social media spam and some ‘analogue’ multi-modality marketing there are as good as no companies in this space truly engaging in social business marketing. I reflected on my experience in helping to develop Blue Ocean Strategy (BOS) for start-ups and businesses seeking rapid expansion, and decided that this presentation was another opportunity to apply the BOS principles. Blue Ocean Strategy became a popular Continue Reading
As I have discussed in other articles there are many different Family Office list resources to choose from. Many are quite worthless, some are very good, and a few are outstanding. I trust the following will provide you with some guidance on how to tell which family office database resources are worth your investment, if you are looking to use them to compliment your efforts to raise capital, or perhaps enhance your marketing activities, within your company. Here are some basic criteria to watch out for when choosing a Family Office database resource: Reject web-only resources. If you cannot export Continue Reading
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The fast growing and rapidly evolving Family Office space as a separate vertical industry is a phenomenon not to be underestimated. This article is intended to highlight some of the top trends that affect the creation, use, and expansion of Family Office data base resources. Whereas this space was hitherto below the mainstream radar, there are daily more competitors jockeying for position and for the attention of Family Offices so that they might gain access to the very large pools of concentrated wealth that these organisations manage. Some of the top trending items within the Family Office space include: Trend Continue Reading
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I have spoken with thousands of people around the world, from vastly different backgrounds and cultures, and certainly very different upbringings. It probably comes as no surprise to anyone that one thing that differentiated the successful people from the unsuccessful ones was how they thought. For the purposes of this article, the success we are talking about is financial success. But what I did find interesting was that the attitude of majority of the unsuccessful ones was that they had to think carefully about almost every big decision. The successful ones by contrast made almost all decisions as if they Continue Reading
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Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. About Simon Sinek In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Related posts: TED Talking – 7 steps for delivering high quality content in Continue Reading
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Remember the traditional style Christian vows? The man would promise to love, honour, and cherish. The woman would promise to love, honour, and obey. Regardless of your standpoint, the words spoken and commitments given have changed for ever. Now check out this newspaper article. Given this type of public indoctrination, is it any wonder that the Women’s Lib movement swept the globe like a massive Tsunami; leaving not one, but several massive blue ocean opportunities in it’s wake? Enjoy! Related posts: Positioning Your Start-up Using Blue Ocean Strategy – Part 1 Freedom goes further down the gurgler Continue Reading